About Ploty
A technical odyssey in creative tool-building, Ploty is an unreleased storyboard application engineered for uncompromising performance. It represents a deep exploration into the intersection of low-latency rendering and AI-assisted storytelling
The Development Journey
The evolution of Ploty was never about a straight line; it was a four year odyssey of technical refinement and uncompromising standards. What began as a simple exploration into whether modern web technologies could replicate the low latency, desktop grade drawing performance required by professional artists eventually evolved into a deep dive into high level systems architecture.
The Iterative Path to Precision: Over the course of four complete rewrites, the codebase served as a laboratory for solving the "impossible" frictions of digital storyboarding. Each iteration was a response to a new technical challenge:
- The Rendering Engine: Migrating through various frameworks to eventually land on a high performance PixiJS and Tauri stack to ensure that thousands of visual assets could be manipulated with zero lag.
- The Logic of AI: Architecting a seamless bridge between local UI and "bleeding edge" AI models, ensuring that the technology served the story rather than complicating the workflow.
- The Fullstack Backbone: Building a resilient, cloud integrated system capable of handling complex data structures while maintaining a clean, reactive frontend in Vite and React.
The Final Sprint: The final version of Ploty is the result of an intensive eight month, three day "deep work" phase a total reconstruction of the core architecture to ensure it lived up to the principles of performance and precision. It stands not just as a tool, but as a testament to the power of iterative engineering and the belief that professional grade creative software requires a foundation as strong as the art it helps create.
Rather than pushing for a commercial launch, the project evolved into an extensive technical showcase allowing us to heavily iterate, test complex architectures, and explore various workflow concepts without the constraints of a public release.
The Team

Emre Tekinalp
Technical Artist and Principal Engineer of Ploty with 14+ years of experience in high-end CG and VFX companies. Ploty is the culmination of a 4-year obsession, spanning 4 complete rewrites, deep diving into the intersection of AI, Cloud, Fullstack and Storyboarding with focus on architecting systems that are as performant as they are precise.

Ali Malekmarzban
Ali Malekmarzban is a Senior Art Director who seamlessly integrates Product Design into high-impact creative strategies. With a career shaped by top-tier agencies like BBDO, DDB, and Proximity, he creates digital experiences where visual excellence meets functional precision.